Why Endeca ?

  • Endeca has a very low learning curve for end-users it provides ad-hoc self-service Web 2.0 reporting capabilities, its interactive
  • Endeca is open-standards based, it relies on many open-source projects, leverages Java intensely.
  • It has an open-source integration engine that can potentially source from any major source systems
  • It combines related and non-related data in a logical and/or non-logical way.  The statement is in itself is perplexing. But so often also is the data we have to work with.
  • Oracle BI is perfect for a lot of scenarios in analyzing information but Endeca is a perfect complement.
  • Finally there’s a tool to analyze the terabytes of unstructured data from Big Data as well as the sentimental social data stemming from services such as Twitter –  together!
  • It can create Analytics based on Text data not just raw number data
  • Fairly soon it will integrate seamlessly with Oracle BI 11g bringing all under one dashboard interface.
  • Its a hot new technology that any Oracle BI/EPM aficionado should have in their arsenal.
  • Its so new that only a handful experts exists.  It’s the perfect time to jump on the bandwagon before everyone is an expert.

What Endeca Adds to the Oracle BI ?

With Endeca, Oracle BI gets another dimension to traditional BI usage that goes beyond structured data and brings unstructured data like social media, log files and text documents into the realm of BI. Endeca, before being acquired by Oracle was primarily used for ecommerce. Oracle has started its transition to become a reporting engine for social media and other source systems as well. The goal is to make it an integral part of the Oracle BI framework.

IT does not have to perform traditional data modeling on the data before it can be available for end users.  Endeca combines structured and unstructured data from disparate systems and automatically organizes the information for search, discovery and analysis. This makes Oracle Endeca the only BI technology that unifies structured content and social media for analysis.

This integration, however, will not be as simple for Oracle as it was between Essbase and OBIEE. Those who used Essbase as a data source with OBIEE can attest that building a basic business model from an Essbase cube requires only a simple import of the Essbase cube. The Endeca integration will not be as simple because of the unstructured nature of the data. Harnessing the power of Endeca’s search engine that utilizes breadcrumbs instead of keywords will be a challenge- but will provide huge benefits to Oracle BI.


Oracle OTN Discussions Forum: https://forums.oracle.com/forums/forum.jspa?forumID=1404
Product Documentation: http://www.oracle.com/technetwork/middleware/endeca/documentation/
Oracle EID Youtube channel: http://www.youtube.com/user/OracleEID
OEID Wiki: This official Oracle wiki contains great Design Patterns for Integrator (CloverETL) and Endeca Query Language (EQL): https://wikis.oracle.com/display/endecainformationdiscovery
Endeca Community Forum: https://communities.oracle.com/portal/server.pt/community/oracle_endeca_information_discovery/551
Endeca123 Blog: http://www.endeca123.com
EndecaCommunity: https://qa.endecacommunity.com/questions/
Rittman Mead Consulting Blog: http://www.rittmanmead.com/category/oracle-endeca/